Partnered with product strategist during ideation phase of a new B2B SaaS product to produce wireframes followed by visual comps based on several rounds of user interviews. Collaborated with a software engineer to create an interactive prototype with realistic data in order to conduct usability tests. Worked with business development to recruit participants, wrote test script and conducted usability tests at an industry conference. Analyzed results and made recommendations to begin beta development of product with expanded team.
Product went live in 2012 and had 10 charter customers inside 9 months.